# Download PDF CONTAGIOUS Audiobook:Contagious: Why Things Catch On [Audiobook, Unabridged] [Audio CD] Jonah Berger, by Jonah Berger

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Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.

• Sales Rank: #2480748 in Books
• Published on: 2013
• Number of items: 2
• Binding: Audio CD

Most helpful customer reviews

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Four Stars
By N. D.
My husband loved having these for car instead of trying to finish book. Expensive though.

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Five Stars
By Jeff Q
Nicely laid out material with relevant examples

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